Sony BRAVIA 7 55" 4K HDR Smart QLED Mini-LED TV (K-55XR70)

Bring out the depth and detail in every scene with the Sony Bravia 7 55-Inch Class Mini LED QLED 4K HDR Google TV. With extreme brightness and astonishing contrast, the TV delivers truly exhilarating pictures that are sure to entertain and delight all. Experience a new era in contrast. With a unique local dimming algorithm, XR Backlight Master Drive precisely controls thousands of Mini LEDs for truly authentic contrast. See the world’s colors with all the vibrance of real life. Sony’s XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail. Sony’s XR Processor features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism. XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized by XR Clear Image through zone division and dynamic frame analysis. XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.
Sound
Sit back and enjoy expansive cinema-like sound. With two powerful side-mounted speakers reproducing clear sound from the screen, your family and friends will feel like they’re at the cinema. Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio, what you see and what you hear are perfectly matched. No more muffled voices. Sony’s new Voice Zoom 3 recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with Sony’s home theater products too. The 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.
Bravia Theater
Fill every corner of your room with soul-stirring cinematic sound. Pairing Bravia with Bravia Theater brings the emotion and excitement of a movie theater home, an unmatched audio-visual experience. Paired with a compatible Sony soundbar, Sony’s 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theater entertainment at home. Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables Sony’s home theater equipment to use Bravia as a center speaker so that sound comes from the screen rather than just the soundbar.
Bravia Connect
Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the Bravia Quick Settings menu. Control Bravia and Bravia Theater from your smartphone. With the Bravia Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu. Tailor your Dolby Atmos and DTS:X experience by combining Sony’s wearable speaker or Bravia Theater U with Bravia for spatial surround. Works with some Sony Headphones too. The TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.