Sony Alpha 7 IV Full-frame Mirrorless Camera with 28-70mm Lens (Soft Bundle)
Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera (Body Only)
33MP high-resolution full-frame sensor
The full-frame 33MP Exmor R back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.
BIONZ XR image processor for up to 8x processing speed
The BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.
Beautiful images with reduced noise
Building on the capabilities of the back-illuminated Exmor R image sensor, the powerful BIONZ XR processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges.
4K 60p recording, 4:2:2 10-bit recording
The Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p11 recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.
Beautiful color expression made simple, with S-Cinetone
The Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.
Sony 28-70mm f/3.5-5.6 FE OSS Interchangeable Standard Zoom Lens
This affordable mid-range zoom lens for 35mm full frame format cameras combines high optical performance with compact, lightweight convenience. The FE 28-70mm is ideal for a wide range of subjects, and is dust and moisture resistant for consistent reliability. Optical SteadyShot image stabilization included. A standard zoom lens is a lens in which the focal length varies, unlike a prime or fixed lens. A zoom lens is one that maintain (or regains) focus even with focal length of the subject-matter changes. Zoom lenses, such as this, provide the user with a convenient, go-to lens of variable focal length.
35mm Full Frame Imaging
This 35mm Full Frame mid-range zoom lens is designed to work with all E-mount cameras from Sony, delivering outstanding contrast and resolution right out to the edges of the image.
Optical SteadyShot Image Stabilization
Optical SteadyShot keeps your image stable even when your hands aren’t. By compensating for the minor hand motions that can cause blurring and distortion, Optical SteadyShot ensures brilliant photographic results, even at high zooms.
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Sony Alpha 7 IV Full-frame Mirrorless Camera with 28-70mm Lens (Soft Bundle)
Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera (Body Only)
33MP high-resolution full-frame sensor
The full-frame 33MP Exmor R back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.
BIONZ XR image processor for up to 8x processing speed
The BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.
Beautiful images with reduced noise
Building on the capabilities of the back-illuminated Exmor R image sensor, the powerful BIONZ XR processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges.
4K 60p recording, 4:2:2 10-bit recording
The Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p11 recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.
Beautiful color expression made simple, with S-Cinetone
The Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.
Sony 28-70mm f/3.5-5.6 FE OSS Interchangeable Standard Zoom Lens
This affordable mid-range zoom lens for 35mm full frame format cameras combines high optical performance with compact, lightweight convenience. The FE 28-70mm is ideal for a wide range of subjects, and is dust and moisture resistant for consistent reliability. Optical SteadyShot image stabilization included. A standard zoom lens is a lens in which the focal length varies, unlike a prime or fixed lens. A zoom lens is one that maintain (or regains) focus even with focal length of the subject-matter changes. Zoom lenses, such as this, provide the user with a convenient, go-to lens of variable focal length.
35mm Full Frame Imaging
This 35mm Full Frame mid-range zoom lens is designed to work with all E-mount cameras from Sony, delivering outstanding contrast and resolution right out to the edges of the image.
Optical SteadyShot Image Stabilization
Optical SteadyShot keeps your image stable even when your hands aren’t. By compensating for the minor hand motions that can cause blurring and distortion, Optical SteadyShot ensures brilliant photographic results, even at high zooms.
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Description
Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera (Body Only)
33MP high-resolution full-frame sensor
The full-frame 33MP Exmor R back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.
BIONZ XR image processor for up to 8x processing speed
The BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.
Beautiful images with reduced noise
Building on the capabilities of the back-illuminated Exmor R image sensor, the powerful BIONZ XR processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges.
4K 60p recording, 4:2:2 10-bit recording
The Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p11 recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.
Beautiful color expression made simple, with S-Cinetone
The Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.
Sony 28-70mm f/3.5-5.6 FE OSS Interchangeable Standard Zoom Lens
This affordable mid-range zoom lens for 35mm full frame format cameras combines high optical performance with compact, lightweight convenience. The FE 28-70mm is ideal for a wide range of subjects, and is dust and moisture resistant for consistent reliability. Optical SteadyShot image stabilization included. A standard zoom lens is a lens in which the focal length varies, unlike a prime or fixed lens. A zoom lens is one that maintain (or regains) focus even with focal length of the subject-matter changes. Zoom lenses, such as this, provide the user with a convenient, go-to lens of variable focal length.
35mm Full Frame Imaging
This 35mm Full Frame mid-range zoom lens is designed to work with all E-mount cameras from Sony, delivering outstanding contrast and resolution right out to the edges of the image.
Optical SteadyShot Image Stabilization
Optical SteadyShot keeps your image stable even when your hands aren’t. By compensating for the minor hand motions that can cause blurring and distortion, Optical SteadyShot ensures brilliant photographic results, even at high zooms.
